Special Edition Webinar: Unlock the Hidden Power of Pricing Psychology
Are you undervaluing your expertise? Whether you're advising clients on pricing strategies or setting your own fees, understanding the psychology behind pricing is essential. It can significantly enhance revenue, value perception, and client engagement.
Description
Are you undervaluing your expertise? Whether you're advising clients on pricing strategies or setting your own fees, understanding the psychology behind pricing is essential. It can significantly enhance revenue, value perception, and client engagement.
In this webinar, pricing expert Phil Osborne unpacks the behavioural science behind the pricing decisions your clients are making. He’ll explore how subtle shifts in pricing presentation—such as anchoring, charm pricing, bundling, and more—can influence decision-making and drive better outcomes for your firm.
You will also strengthen your business advisory skills by learning how to guide clients toward the most effective pricing strategies for their businesses.
Topics covered in this webinar:
- Predictable Irrationality in Consumer Behaviour
- Hedonic and Symbolic Value
- Value based pricing strategies such as
- Charm Pricing & Anchoring
- The Decoy Effect & Zero Pricing
- Urgency & Bundling Strategies
- Price as positioning
CPD Hours and Recordings
1.5 CPD hours
Presenters

Phil Osborne
Principal Lecturer, Otago Polytechnic
Phil brings a lifelong passion for enhancing organisational performance, seamlessly blending academic insight with hands-on experience. With over 20 years in tertiary education within a Business School environment, Phil offers a deep understanding of strategic development and innovation in business practices. His active role as a Business Mentor further showcases his commitment to applying forward-thinking solutions and guiding organisations toward sustainable success. Phil’s unique perspective makes him an engaging and insightful speaker
Who should attend?
Perfect for accountants and lawyers looking to sharpen their commercial edge and offer smarter, more strategic advice.